In my first post of this year published on January 2nd, titled 2010: Year of Social CRM, I highlighted why Social CRM is important and why NOW is the time to invest in it. In little more than three months since then, many CMOs and brand managers have realized the need for engaging Customers through…

Sometimes you wonder: why? Why people are not following you on Twitter. Here are top 5 reasons: 1. Make sure your Twitter profile is updated and contains descriptive info on who you are and what you do; 2. Your tweets: if all you do is auto-feed your twitter updates, do not engage in conversations [unless…

In my constant search for statistics I often return to the World Internet Usage site to see how the current numbers are trending.  Take a look at the chart to the left which give the current numbers, as of the end of 2009, by region.  North America, at the high-end of usage, has 76.2% of users on the web.  Africa,…

This first attempt to define sCRM is written in the spirit of Paul Greenberg’s recent key note at SugarCon : “It’s time to talk about what needs to be done and how to do it, instead of what to call it [sCRM]. Sorry this is a *long* post – probably my longest, but there is…

The social business is rising and it is rising fast. Social media itself has changed dramatically in the last 7 years (see my review) and the business challenge is changing too. While the “social media marketing” consultants from the last 2 years are stuck with building fan pages, evangelizing to their clients “you need to…