Have you ever Googled your brand name and found negative news under the search results? If the answer to this question is yes, then you know how it feels.
Let’s face it. No matter how hard you try to please everyone online, there is always someone finding the most trivial issue and post it in the internet as a negative review.
On top of that, there are rival brands, using several tactics to bring your reputation down to the ground.
So, what to do?
There are a few excellent ways that you can use to push down negative search results from Google. Take a look at the below list –
- Take Help of SEO and Optimize your Site
SEO is one of the best ways to engage in inbound marketing. When the users look for something related to your market segment, domain, or industry, they will actively search for information/leads after knowing what they want. Unlike the distracting or irritating TV advertisements or telemarketing, SEO targets a specific audience and carry better traffic to your site.
So, when your SEO is on-point, and you keep updating your website with relevant SEO techniques, when people search for your brand, your website will pop-up at the first page of Google, instead of negative news articles.
Optimize your website with site links; for instance, link your site to your Instagram, Twitter or Facebook business page. This is an excellent way to push down negative search results from Google.
- Promote Your Business on Social Media, The Personalized News Channel
Social Media is like a 24/7 news service and is the biggest part of the popularity of digital marketing. Websites of social media use their user’s data to spread digital marketing services through supported blogs, pages, and so on. This is why digital marketers and companies are involved in advertising on social media to foster their business. Through social media, they can target audiences based on location, interest, age, budgets, and call to action for products and services. For all these reasons, social media marketing is important in digital marketing as well as to push down negative search results from Google.
- Connect with Potential Customers
Business owners create online communities through digital marketing strategies based on the goals of their goods and services. And this can be possible through interacting with the customers directly to get qualified prospects into leads and clients. One such strategy is online reputation management. By implementing ORM strategy or by hiring ORM consultants, you canbuild an incredible interpersonal relationship with your customers.
ORM consultants will reply to, interact, and answer any questions that your clients may have about your brand. When a brand answers to every question a customer has, it makes the brand look promising and loyal and the crowd tends to believe in them.
Another thing an ORM consultant can do for you is to write positive reviews under your brand name. The more positive reviews your brand has under its search results, easier it gets to push down negative search results from Google.
Using such tactics a brand can easily push down negative search results from Google and create a great online reputation.